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Podcasting for College Students: Community-Building

A guide to resources, both online and in the NYC area, for creating and maintaining podcasts.

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Introduction—Community-Building

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Community-building is important to spend some time on in your podcasting efforts because your success is about more than just establishing and growing an audience—it's about meaningfully connecting with listeners and engaging them in a sustained, productive conversation.  To do this, you need to approach them where they are at, from both accessibility and locational standpoints.  Here are resources for making your podcast more accessible to differently-abled audiences, as well as users on different social media platforms.

Tutorial on Meaningful Social Media

Accessibility

Diverse and Accessible Podcasts -- Short introduction of places to find diverse and accessible podcasts and important points and considerations on how to make more diverse and accessible podcasts. Includes several podcast directories that cater more specifically to non-normative voices and perspectives.

Hennig, Nicole. (2017, February 27). Diverse and Accessible Podcasts. Retrieved April 16, 2018, from https://americanlibrariesmagazine.org/2017/03/01/diverse-and-accessible-podcasts/


You Like Podcasts?! Accessibility in Audio Narratives -- PodCon conference Powerpoint presentation regarding accessibility for deaf and hard of hearing folks. Defines d/Deafness and the community’s complicated relationship with Podcasting, and stresses the importance of both proper audio recording and mixing, coupled with thoughtfully transcribed audio from an accessibility standpoint for different levels of hearing loss.

Jospehs, M. (2017, December 9). You Like Podcasts?! Accessibility in Audio Narratives. Lecture presented at PodCon, Yakima 1. Retrieved April 16, 2018, from https://docs.google.com/presentation/d/1LYeZca4azO_ZP33TiKjIMFecPldlPbPe8Waa8-Ra-gk/edit#slide=id.p5


The Podcaster’s Guide to Transcribing Audio -- From Bello Collective, an article detailing how and why to produce transcripts for people to engage with your podcast. Beyond accessibility considerations, transcripts help with second-language listeners, Search Engine Optimization, and for your own back-up and reference needs. Includes software and human-powered recommendations for how to produce them, as well as advice about developing a Style Guide for consistency across your episodes. Makes recommendations about how to mix audio tracks for best transcribability and where to host these transcripts.

Party Podcast, Jos, M., Fernandez-Collins, E., Williams, W., Plout, M., Seigart, N., . . . Fische, M. (2018, March 19). The Podcaster's Guide to Transcribing Audio. Bello Collective. Retrieved April 16, 2018, from https://bellocollective.com/the-podcasters-guide-to-transcribing-audio-2121f9e7992f

 

multicolored image with three panels: an ear with sound waves, a human head with a brain, and a pair of signing hands

(image from UXPin)

Audience-Building

How to make local listeners care about your story -- Published by NPR, mostly concerning story-building for public radio, but useful for podcasters to think about for story-building in general and across all genres. Studies engagement with the NPR One App, and identifies 5 typical “frames-at-play” of successful (gauged by user interaction) podcast stories.  

Charney, T., & Deprey, N. (2016, July 26). How to make local listeners care about your story. Retrieved April 16, 2018, from http://training.npr.org/audio/how-to-make-local-listeners-care-about-your-story/


The 7 Best Podcast Promotion Strategies (And How To Use Them) --From the Patreon blog, this article lists strategies such as building out your show notes as both a thoughtful and engaging way of offering additional content to your audience, while maximizing your Search Engine Optimization results. Good advice for both amateur and more seasoned podcasters trying to go the extra mile.

Eliason, N. (2017, August 23). The 7 Best Podcast Promotion Strategies (And How to Use Them) [Blog post]. Retrieved April 23, 2018, from https://blog.patreon.com/promote-podcast/


Building Your Podcast’s Community -- Medium.com article about how to handle hashtags, submissions, chat rooms, with best practices and more to grow your podcasts’ community. Suggestions about how to engage with and respond to the  cultural zeitgeist while building momentum for your own endeavor. Highlights contribution and participation over passive or pandering engagement with audiences.

McLoughlin, A. (2017, September 18). Building Your Podcast's Community [Blog post]. Retrieved April 16, 2018, from https://medium.com/@shessomickey/building-your-podcasts-community-414e599c1409


So you wanna start a podcast?” -- blog post by Zach Valenti, notable for his Webby-award-winning sci-fi drama podcast, Wolf 359; he details a lot of his methodology with podcasting, from the ground up (see the portion about building your audience.)

Valenti, Z. (2017, July 25). So you wanna start a podcast? [Blog post]. Retrieved from https://medium.com/@zachvalenti/so-you-wanna-start-a-podcast-6f4081db4036

Resources for Enhancing the Accessibility of Your Podcast

O'Reilly Design Podcast logo

Logo from O'Reilly Design Podcast

 

"Chris Maury on Voice-First Design" from the O'Reilly Design Podcast -- "Maury is the founder of Conversant Labs, working on projects intended to help improve the lives of the blind. We talk about designing for the blind (as he loses his sight), how chatbots might just make us better listeners"

Treseler, M. (2016, June 9). Chris Maury on voice-first design. O'Reilly Design Podcast. Podcast retrieved from https://www.oreilly.com/ideas/chris-maury-on-voice-first-design


black and white icon of finger pointing at sheet of paper with words

read by Yo! Baba from the Noun Project

More and more podcasters agree that episodes should be released in conjunction with a transcript because it makes them accessible for deaf and hard of hearing followers, as well as for people whose first language may not be the language of your podcast or for users who want to revisit a certain part of an episode. What are some resources for transcribing your podcast?

If your audio is clear with minimal crosstalk and background noise: Transcribe Online "is a web-based automated tool that converts audio speech into text." It is currently in beta, but you can sign up to receive email updates. Descript and Temi are also automated transcription services.

While potentially time-consuming, a cheaper option is to transcribe yourself with a good transcription style guide at the ready, like the one used by this indie podcast Join the Party.

pink and black outline of a typewriter

By Clker-Free-Vector-Images, CC0, via Pixabay

These resources were suggested in: Hennig, N. (2017). Podcast literacy: Educational, accessible, and diverse podcasts for library users. Chicago, IL : ALA TechSource. [Not available at the New York Public Library, check with your local institution.] + Join the Party Podcast. (2018, March 19). The Podcaster's Guide to Transcribing Audio. Bello Collective. Retrieved April 16, 2018, from https://bellocollective.com/the-podcasters-guide-to-transcribing-audio-2121f9e7992f

LibGuide created in conjunction with LIS 652-1: Information Services and Sources at the Pratt Institute School of Information, Spring 2018. 

Banner image via "Podcast Advertising on the Rise in Australia," Digital Market Asia, February 26, 2018.